Professor Anindya Ghose

Heinz Riehl Chair Professor of Business | Director of Masters of Business Analytics at New York University Stern School of Business | Author of TAP: Unlocking the Mobile Economy @ NYU Stern

Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University’s Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments. He is the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages. He is the Director of the Masters of Business Analytics Program at NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. In 2015, he received the INFORMS ISS Distinguished Fellow Award given to recognize individuals whose intellectual contributions have made a significant impact on theory, research, and practice. In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. His research has received 16 best paper awards and nominations, and multiple grants from the National Science Foundation, Google, Microsoft and Adobe.

He has consulted in various capacities for Apple, Berkeley Corporation, CBS, Dataxu, DFS Group, Facebook, NBC Universal, OneVest, Samsung, Showtime, 1-800-Contacts, and Mirium-WPP, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Telefonica, Travelocity and many other leading Fortune 100 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 100 papers in premier scientific journals and peer reviewed conferences, and has given more than 250 talks internationally. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, Financial Times, Washington Post and the Wall Street Journal. He teaches courses on social media, digital marketing, business analytics and IT strategy at the EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, South Korea and Europe.

He is also an avid high altitude mountaineer and has climbed extensively in multiple continents.