Michele Eggers

Senior Director @ SAS

Michele is a Senior Director of Marketing Sciences, Technology, & Digital Experience at SAS.  She is responsible for empowering SAS’ marketing organisation with data, reporting & insights, analytics, journey management and operational rigor to deliver superior customer experiences.  She is responsible for SAS external and internal websites, and managing the overall Marketing Technology strategy.

Michele is analytically curious, and passionate about helping marketing organisations understand how technology can help them create an optimal customer experience while they transform their organisations to effectively market to digitally empowered customers.

Eggers received an MBA from the University of Illinois at Chicago, and a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign.