Professor Raghu Iyengar

Professor of Marketing, Faculty Director - Wharton Customer Analytics @ The Wharton School

Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Wharton Customer Analytics, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.

He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing ResearchJournal of Consumer Research and Marketing Science.