Agenda 2021

Welcome Remarks from Professor Ian Harper AO (Dean – Melbourne Business School)

  • Prof. Ian Harper AO (Dean - Melbourne Business School)
  • Anita Arbogast (Executive Director, Centre for Business Analytics - Melbourne Business School)

15mins

Opening Remarks from Dr. Philip Lowe (Governor – Reserve Bank of Australia)

Dr. Philip Lowe (Governor  -  Reserve Bank of Australia)

15mins

Making the Most of The Hype Machine: New perspectives on business analytics – Prof. Sinan Aral  (David Austin Professor of Management and Director, MIT Initiative on the Digital Economy – MIT)

Prof. Sinan Aral (David Austin Professor of Management and Director, MIT Initiative on the Digital Economy - Massachusetts Institute of Technology) Success with business analytics today requires attention to detail and rigor. Sinan Aral, director of the MIT Initiative on the Digital Economy and author of The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt, will discuss the disruptive power of social media and how to harness it for business performance. His presentation will cover key techniques in analytics optimization including rigorous performance measurement, “True North” ROI, and how to understand the complexities created by interdependence.

30mins

Seeing over the horizon – Kelly Bayer Rosmarin (CEO –  Optus)

Kelly Bayer Rosmarin (CEO - Optus) Optus CEO Kelly Bayer Rosmarin is a true believer in the power of data to improve customer relationships and operations – especially as businesses recover from COVID-19’s economic impact. In her talk – Seeing over the Horizon – Kelly shares examples of using data well, and provide insights into some of the way that Optus uses data. Kelly will discuss connectivity’s role in data analytics, and how the “Age of Data” is impacting all of us – and what we can expect next.

30mins

The Secret of SAS’ Marketing Sciences Transformation with Analytics – Michele Eggers (Senior Director of Marketing Sciences, Technology, & Digital Experience – SAS)

2020 dramatically shifted how marketers need to engage with their customers.  What had typically been a hybrid blend of in-person and digital engagement has shifted to a dominantly digital experience.  As a B2B technology marketer in a highly competitive market, transformation was crucial to our success.

30mins

Using Data, Decision Science and our Customer Engagement Engine to support customers through COVID – Andrew McMullan (Chief Analytics Officer – Commonwealth Bank)

Andrew McMullan (Chief Analytics Officer - Commonwealth Bank of Australia)

30mins

PANEL: How can the government leverage analytics to accelerate growth and recovery?

COVID Recovery Panel

  • Moderator: Associate Professor Sven Feldmann (Associate Dean, Business Administration and Associate Professor of Economics - Melbourne Business School)
  • Andrea Hughes (Manager of City Research and Insights - City of Melbourne)
  • Brad Petry (Executive Director, Technology and Insights, Jobs Victoria)
  • Kira Leeb (Executive Director, Data Surveillance and Epidemiology - Victorian Department of Health and Human Services)
  • Peter Harris (CEO - National COVID-19 Coordination Commission Advisory Board)

40mins

Day Close

Welcome Remarks from Lynette Clunies-Ross (Region Vice President & Managing Director, Australia and New Zealand – SAS)

  • Lynette Clunies-Ross (Region Vice President & Managing Director, Australia and New Zealand - SAS)
  • Anita Arbogast (Executive Director, Centre for Business Analytics - Melbourne Business School)

5mins

The impact of subscription program on customer behaviour – Prof. Raghu Iyengar (Professor of Marketing, Faculty Director – Wharton Customer Analytics)

Prof. Raghu Iyengar (Professor of Marketing, Faculty Director - Wharton Customer Analytics) Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? Using state of the art causal econometric methods, we find that the effect of subscription is economically significant, persistent over time, and heterogeneous across customers. Interestingly, only one-third of the effect on customer revenues is due to the economic benefit of the subscription program and the remaining two-thirds is attributed to the non-economic effect. Profitability analysis also shows that a large fraction of customers are not profitable for the retailer.

30mins

Data led; insight driven decision making leads to business growth – Lisa Ronson (Chief Marketing Officer – Coles)

Lisa Ronson (Chief Marketing Officer - Coles)

On the back of a drought, bushfires and Covid 19, 2020 saw the biggest changes in consumer behaviour since war time, which required businesses to respond in real time with no playbook on how to approach this.

Coles has been evolving with a keen emphasis on driving customer obsession through delivering always-on insights tools and capability.  Having this capability, complimented by a suit of supplementary external sources, meant we could pick up changes to customer sentiment, customer behaviour and customer experience during the pandemic, leading to bold new initiatives across our business. This saw us truly deliver on our purpose to sustainably feed all Australians.

30mins

Online Word of Mouth: What Do Customers Talk about and Why? – Prof. Ujwal Kayande (Professor of Marketing, Director of the Centre for Business Analytics – Melbourne Business School)

Prof. Ujwal Kayande (Professor of Marketing, Director of the Centre for Business Analytics - Melbourne Business School)

30mins

Establishing Customer Intimacy in a “contactless” world: An AI Perspective – Vicent Osabel (Senior Solutions Architect – Dataiku)

Establishing customer intimacy in a “contactless” world: an AI perspective

  • Vicent Osabel (Senior Solutions Architect - Dataiku)
In the age of digitalisation, customer’s preferences are determined not by what they say but what they do. As a result, AI and machine learning have taken centre stage and play crucial roles in initiating and maintaining your organisation’s customer relationships. Knowing about your customer’s preferences in Twitter or Instagram is one thing but acting on this behavioural information is a whole different ball game. During the 25 min session will cover: - 2021 AI trends impacting customer intelligence - Where does AI fit in typical customer lifecycle and the potential challenges - How are leading organisations leveraging AI to remain relevant to their customers

30mins

Evolving an Internet Icon: Inside eBay’s Tech-Led Reimagination – Jordan Sweetnam (Senior Vice President and General Manager, Americas Market – eBay)

Jordan Sweetnam (Senior Vice President and General Manager, Americas Market - eBay) eBay has come a long way since the first sale of a used laser pointer in 1995. Now, under visionary new leadership, the marketplace powerhouse is embarking on a new tech-led reimagination of its iconic brand and answering the question: why should incumbents cede innovation to startups? In this session, Jordan Sweetnam, SVP and GM of eBay Americas, and Hugh Williams will host a lively conversation about leveraging data to disrupt legacy habits, investing in innovation (and how to spot it) and re-invigorating a brand’s entrepreneurial roots. They will unpack the role of analytics in modernization decision-making and how eBay is evolving – and competing – through courageous data-driven choices.

30mins

PANEL: Using customer analytics to identify and address underlying changes in customer purchasing behaviour

PANEL: Using customer analytics to identify and address underlying changes in customer purchasing behaviour

  1. Moderator: Bede Hackney (Country Manager, Australia and New Zealand - Databricks)
  2. Christelle Young (Chief Strategy & Analytics Officer - L'Oréal)
  3. Jenny Van Zyp (National Customer Analytics Manager - Stockland)
  4. Dr. David Black (Head of Data Product & Strategy - FlyBuys)

40mins

Day Close

Welcome Remarks from Anita Arbogast (Executive Director, Centre for Business Analytics – Melbourne Business School)

Anita Arbogast (Executive Director, Centre for Business Analytics - Melbourne Business School)

5mins

How Drip Pricing Affects Consumer Behaviour – Prof. Steve Tadelis (Professor of Economics | Sarin Chair in Leadership and Strategy – UC Berkeley)

Prof. Steve Tadelis (Professor of Economics | Sarin Chair in Leadership and Strategy - UC Berkeley)

30mins

Data Driven Product Development: Optimize your Critical User Journeys – Julie Farago (Director Software Engineering – Verily, an Alphabet / Google company)

Julie Farago (Director Software Engineering - Verily, an Alphabet / Google company) Great, engaging products are not made by chance, nor are they magic. They are the result of highly focused, data driven, product iteration with a focus on the user. The trick is determining what to measure and improve. In this talk, Julie will share the framework of optimizing Critical User Journeys, the art of helping users' reach their goal more quickly and easily.

30mins

Democratising AI – how Microsoft is transforming business through AI – Lee Hickin (Chief Technology Officer – Microsoft)

Lee Hickin (Chief Technology Officer - Microsoft) AI has had a troubled past, feared for the risk we embrace by allowing it to control our lives but equally enamoured with the power it can place in our hands. In this session, Microsoft Australia’s CTO, Lee Hickin will talk to the way in which Microsoft has embraced responsible AI in its business, its products and its core mission to empower every person and organisation on the planet to do more. Since taking over the CEO position in 2014, Satya Nadella has created a culture of positivity and potential in the power of AI and Microsoft is increasingly leveraging AI in its operations as well as the products we all use every day. Lee will talk about how Microsoft have built its Responsible AI practice, how it has developed a culture to allow AI to thrive, discuss the building blocks required and look at some examples of real, practical ways in which AI can make a positive difference.

30mins

Infusing Analytics and AI across your Business – Seth Dobrin (Chief AI Officer – IBM), Ayal Steinberg (Vice President, Sales – Data, AI & Automation Business – IBM) & Ross Farrelly (Segment Leader, Data Science and Business Analytics – IBM)

Infusing Analytics and AI across your Business

  • Seth Dobrin (Chief AI Officer - IBM)
  • Ayal Steinberg (Vice President, Sales - Data, AI & Automation Business - IBM)
  • Ross Farrelly (Segment Leader, Data Science and Business Analytics - IBM)
Fueled by data, AI is transforming how businesses operate and deliver value, while improving efficiencies across the organisation. With workflows becoming more intelligent, future outcomes can be shaped, interactions can be more personalised, and organisations can adapt at the speed of change to meet their customer needs. As a business, if you are already reshaping your business models in your digital transformation journey, then adoption of AI will be crucial. AI helps you unlock the value of your data and gives you the ability to design intelligent workflows that are predictive in nature, allowing you to make better decisions. With prebuilt AI powered IBM solutions, organisations can easily predict and shape future outcomes; allow people to do higher-value work; automate decisions, processes, and experiences; and reimagine new business models. Ultimately, this means cost savings, increased revenue and speed time to value across key domains, such as customer service, financial planning, risk management and IT operations. Attend this session to learn how to infuse analytics and AI across your business.

30mins

How NAB use Speech Analytics to Improve Customer Experience and Compliance – Glenda Crisp (Chief Data Officer, EGM Enterprise Data – NAB)

Glenda Crisp (Chief Data Officer, EGM Enterprise Data - NAB)

30mins

Scaling Your Analytics Startup in Australia: Tips to Avoid Hitting the Wall (James Cameron – Partner, AirTree Ventures)

James Cameron (Partner - AirTree Ventures) There's never been a better time to build an analytics startup in Australia. In recent years we've hit an inflection point – and it's now quite common to see great Aussie analytics start-ups break through all the noise in the early stage ecosystem and reach real global scale. But scaling your company is still a hard slog and many promising startups wind up hitting the wall. This will be a discussion around some of the challenges - and the opportunities - for building scaled analytics startups in Australia.

30mins

Day Close

Welcome Remarks

Anita Arbogast (Melbourne Business School)

COVID Roads to Recovery – Dr. Kudzai Kanhutu (Deputy Chief Medical Information Officer – Royal Melbourne Hospital)

Dr. Kudzai Kanhutu (Deputy Chief Medical Information Officer - Royal Melbourne Hospital) Globally nations are developing policy aimed at restoring their post COVID economies. In Australia early resuscitation efforts have been targeted at the construction industry and small business. Here we re-imagine the possibility of a healthcare led recovery.

30mins

PANEL: How can we leverage data analytics to drive better overall healthcare outcomes?

PANEL: How can we leverage data analytics to drive better overall healthcare outcomes?

  • Moderator: Jenny George (CEO - Converge International)
  • Karin Verspoor (Dean, School of Computing Technologies - RMIT)
  • Antony Ugoni (Chief Data Officer - Bupa)
  • Steve Remington (Founder - Minerra)
  • Kudzai Kanhutu (Deputy Chief Medical Information Officer - Royal Melbourne Hospital)

30mins

Using analytics and open data to improve cancer screening and surgical outcomes – Dr. Philip Smart (Specialist Colorectal Surgeon – Austin Hospital) & Mark Alexander (Sports Physiotherapist & Director – Aginic)

Using analytics and open data to improve cancer screening and surgical outcomes

  • Dr. Philip Smart (Specialist Colorectal Surgeon - Austin Hospital)
  • Mark Alexander (Sports Physiotherapist & Director - Aginic)

30mins

Datathon Introductions

Anita Arbogast (Executive Director, Centre for Business Analytics - Melbourne Business School)

30mins

Datathon Finalist Pitches

Melbourne Analytics Datathon 2021

60mins

Datathon Prize Presentation Ceremony

  • 1st prize - $12,500
  • 2nd prize - $5,000
  • 3rd prize - $2,500
  • Student Prize - $5,000"

20mins

Day Close

© COPYRIGHT 2018 MELBOURNE BUSINESS SCHOOL, ALL RIGHTS RESERVED