Andrea Hughes

Manager of City Research and Insights @ City of Melbourne

Andrea is an experienced leader in the insights and analytics space with a focus on delivering strategic results.

Currently at the City of Melbourne Andrea has the privilege of leading the Research and Insights capability helping every day to support understanding about the city, delivering amazing leading insights capabilities for the organisation and contributing to a data and insights led approach to decision making.

Underpinned by a Bachelor of Resource and Environmental Planning (specialising in Geographic Information Systems) and a Diploma in Business she has many years of experience in executive and senior management roles driving customer focussed cultures, outcomes and service delivery in the data insights and analytics space.

During the course of her career Andrea has been fortunate to have been involved in a number of exciting and challenging projects across the Asia Pacific area working in a variety of industries including government, mining, airports, utilities and transport. This has contributed to a well-developed understanding of the contribution data and insights have in making good decisions and the importance in storytelling to support understanding of messages.